Lapland is Finland’s northernmost region and an active outdoor destination that's known for its incredible, year-round light phenomena and vast arctic nature. In short, it’s a one-of-a-kind place that makes for an equally unique and unforgettable incentive.

People travel from all over the world to see the Aurora Borealis. And in Lapland, it’s visible approximately 200 nights of the year. For an authentic aurora chase, let guests bundle up and go on foot, by sled or via snowmobile. Prefer something indoors? Book a stay in a clear glass hut, bubble or villa. Either way, seeing the Northern Lights in person is an extraordinary experience travellers will never forget

Travellers can hop aboard a mighty icebreaker for a one-of-a-kind experience. Arctic icebreaker Sampo, which formerly cleared Finnish waters for trade, transformed into a unique attraction in Kemi back in 1980. Tour the boat, take a cruise and prepare to be awe-struck by the feeling of more than 3,500 pounds of steel crashing through the Gulf of Bothnia. If your guests are feeling brave, they can even take a dip in the gulf’s icy waters – equipped with a wetsuit, of course!

Why not give a round of golf, even in winter? Guests can bundle up and hit the green…er, white, to experience the sport in a whole new way. One popular spot to try is Santa Claus Golf near Rovaniemi. Just don’t forget to stock up on orange golf balls – the white ones are invisible in the snow.

Lapland has the best slopes in Finland – and there are plenty to choose from. Ski and snowboard season typically starts in October and runs into May, but sometimes, hills even stay open into June! And don’t forget about the best part of hitting the slopes: après ski. Both Ruka and Levi are top picks for nightlife. Not into the idea of skiing or snowboarding? Take guests to Kaunispää, where they can borrow sleds and whiz down Europe’s longest toboggan run!

While most of the world has four seasons, Lapland has eight – and the best way to experience them is through food. Fortunately, Lapland has a variety of unique eateries to choose from. Prefer to play chef? Schedule a guided tour where attendees can stoke up the campfire and create a feast in the great outdoors – Finnish style!

One of Lapland’s main draws is its exquisite natural landscape, and the best way to see it is to bundle up and get outside. From snowshoeing in the snow-capped fells to kick-sledding and fat-biking across the frozen tundra, Finland’s northernmost region offers plenty of activities for the outdoor enthusiast.

Thanks to an abundance of the white stuff, Finns are expert snow-builders. In Levi, Ylläs, Kemi and Rovaniemi, guests can stay at a snow hotel or build a snow hut under expert supervision (then sleep in it!). They can also dine in a snow restaurant, have a drink in an ice bar, and play in a snow castle.