7-time World Champion in happiness
2.4.2024
In March, for the seventh year in a row, Finland was named the happiest country in the world by the annual United Nations World Happiness Report. Finland has been holding the top title since 2018.
Finns are proud and grateful for this prestigious title, believing that the key to their unique style of happiness is found in four basic elements: a close connection to nature, a down to earth lifestyle, food from fresh ingredients, and a sustainable approach to life.
Finnish happiness, according to Finns themselves, is not a state secret or great mystery but instead, a learnable set of skills or combination of lifehacks. From a walk in the forest or a dip in the sea after sauna to a meal made of freshly foraged local ingredients, these are the daily hacks of Finnish happiness.
The list of the happiest countries in the world was compiled based on a three-year average of each population’s assessment of their quality of life.
Some of the world’s leading wellbeing scientists, from fields including economics, psychology and sociology, used factors such as GDP and life expectancy to evaluate more than 140 nations. Individuals’ own sense of freedom and support, generosity and perceptions of corruption were also weighed up when compiling the list.
Read more why Finland is the happiest in the Business Finland press release.