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Find Your Northern Happiness - Fam trip to Oulu

Credits: Rosa Ruuskanen

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Welcome to Oulu!

This fam trip will showcase Oulu as a destination for business events. By invitation only, September 10-13, 2026.

Credits: Rosa Ruuskanen

Program

Credits : Rosa Ruuskanen
Credits: Visit Oulu
Credits: Mariia Kauppi

Thursday, September 10, 2026 - Welcome to the happiest country in the world

Individual arrivals to Helsinki with Finnair

Meet your Visit Finland host at Helsinki Airport

Helsinki-Oulu, flight schedule tbc

Meet your local host at Oulu Airport

Transfer

Check-in at Lapland Hotels Oulu 
Lapland Hotels Oulu brings northern storytelling and a strong sense of place into a modern city hotel. The property combines versatile meeting facilities with concept-driven design and cuisine inspired by Lapland. It offers international groups a distinctive and experience-led alternative to traditional conference hotels.

Welcome dinner at Tarkastamo
Tarkastamo is a new restaurant and event venue opening in summer 2026 at Oulu’s market square. The venue combines dining, live events and flexible spaces in a central waterfront location. It represents a significant new addition to Oulu’s event offering.

Credits: Lapland Hotels Oulu

Friday, September 11 - Oulu Highlights & Sauna Experience

Breakfast 

9.00 Site inspection at the hotel 

9.45 Guided walking tour
The guided walking tour introduces Oulu through its history, culture and everyday life, offering a sense of the city’s character and atmosphere. It showcases how a modern northern city combines innovation, local identity and compact urban structure in an accessible way.

11.15 Site inspection at Original Sokos Hotel Arina
Original Sokos Hotel Arina is one of Oulu’s largest and most central hotels. The recently renewed property offers extensive meeting capacity and modern facilities, making it particularly suitable for conferences and large group events. Its location in the city centre ensures seamless access to services.

12.00 Lunch at Frans & Camille

12.45 Transfer

13.00 Site inspection at Nordic Art Hotel Lasaretti 
Lasaretti is a unique riverside venue that blends historical architecture with modern meeting facilities. Surrounded by nature yet within walking distance from the city centre, it offers a calm and inspiring setting for events. The combination of culture, art and atmosphere makes it a memorable alternative to traditional conference venues.

13.30 Walking transfer 

13.45 Visit to Tiima – Oulu Museum and Science Centre
Tiima is Oulu’s new museum and science centre opening in autumn 2026. Tiima is offering modern and interactive spaces for events and visits. The venue combines science, culture and technology in an engaging environment. It reflects Oulu’s strong identity as a city of innovation and learning.

15.00 Site inspection at Scandic Oulu City, afternoon coffee
Scandic Oulu City provides a reliable and sustainability-focused meeting environment. The hotel is known for its strong environmental credentials and efficient service model. It is well suited for organisers seeking responsible and centrally located event solutions.

Free time

17.15 Transfer

17.30 Finnish sauna experience at Olosauna
Olosauna represents a new wave of urban sauna concepts in Finland, combining traditional sauna culture with modern design and social atmosphere. The venue is designed to host groups comfortably, making it ideal for informal networking and relaxation. 

19.30 Transfer

20.00 Dinner at Restaurant Oula
Restaurant Oula focuses on northern ingredients and storytelling through food. The menu highlights flavours from Lapland and Northern Finland in a modern way, creating a cohesive dining experience connected to the hotel’s northern concept.

Olosauna
Credits: Visit Oulu

Saturday, September 12 – Nature Experiences & Coastal Oulu

Breakfast 

9.00 Transfer

9.30 Nature experience – Sanginjoki nature reserve
Naturest specialises in authentic forest experiences built around Finnish nature and wellbeing. Their programmes focus on slowing down, sensory experiences and sustainability. Sanginjoki provides a pristine forest setting where groups can experience true northern silence and space.

11.30 Transfer

12.15 Lunch and site inspection at Nallikari Restaurant
Located in the seaside Nallikari area, the restaurant offers a relaxed coastal atmosphere just minutes from the city centre. The venue demonstrates how easily seaside experiences can be included in event programmes while showcasing the local lifestyle connected to the sea.

13.30 Kayaking experience 
Nallikari Safaris is a local activity provider specialising in accessible outdoor experiences by the sea. Their guided kayaking tours are designed for groups of varying skill levels, combining safety with enjoyment. The activity highlights Oulu’s unique coastal environment and adds an active element to incentive programmes.

15.30 Vauhtipuisto & Huvilinna
Vauhtipuisto in the Nallikari seaside area offers a versatile environment where activities, event spaces and dining can be combined. Facilities such as the Huvilinna restaurant, Karuselli Pavilion and seasonal programme concepts allow tailored experiences for corporate groups.

16.30 Free time / optional visit to Oulu2026 x Fotografiska exhibition

18.30 Transfer

19.00 Dinner at Koiteli
Koiteli is a scenic riverside destination just outside Oulu, known for its rapids, wooden bridges and peaceful natural surroundings. Dinner experiences in the area combine local food, atmosphere and northern nature in a setting well suited for incentive groups and evening programmes.

22.00 Transfer back to the hotel

Credits: Visit Oulu

Sunday, September 13 – Connect with local suppliers

Breakfast & check-out

8.45 Transfer

9.00 Site inspection at Radisson Blu Hotel Oulu
Radisson Blu Hotel Oulu is one of the city’s key conference hotels, offering versatile meeting spaces for both small groups and large-scale events. Located by the waterfront, it combines modern facilities with scenic surroundings. The hotel is particularly well suited for international conferences requiring capacity, flexibility and central location. 

9.30 Networking with local suppliers

11.30 Brunch at Restaurant Ule

12.15 Transfer to Oulu Airport

Oulu-Helsinki 

Individual departures from Helsinki with Finnair 


Please note, the programme is subject to change. 

Credits: Visit Oulu

Oulu: European Capital of Culture 2026

Finland Convention Bureau, Visit Northern Finland & Oulu and Finnair have the pleasure of inviting you to a fam trip to be held in Oulu. Join us to explore the possibilities of the region and discover what it can offer to your future events. 

Discover Oulu, the European Capital of Culture 2026, and experience how northern hospitality, innovative city culture and easily accessible nature come together in a unique business events destination. This fam trip introduces selected meeting venues, hotels, local suppliers and authentic experiences designed for international meetings, incentives and events. 

During the programme, you will explore Oulu’s compact city centre, vibrant food scene, modern event infrastructure and surrounding nature through curated site visits, networking opportunities and local experiences. As the European Capital of Culture 2026, Oulu offers a unique combination of culture, creativity and northern experiences.

 

Your local hosts

FINLAND CONVENTION BUREAU
Ines Antti-Poika
Head of Business Events

OULU BUSINESS EVENTS, OULU CONVENTION BUREAU
Anniina Merikanto Soini
Head of Business Events
 

 

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